All aisles of the nation's supermarket shelves contains a huge number of branded products. However, as food prices reach new heights are consumers being forced to choose cheaper options?
With food prices increasing, many people are now choosing own brands. Low and middle income earners are more likely to purchase supermarket own brands. In addition, 48 per cent of those earning between £25,000 and £50,000 said they always purchase a selection of supermarket own label products when shopping. However, some brands such as Heinz, Coca cola and Cadbury’s hold such a dominant sway in their market that consumers generally are reluctant to purchase a cheaper alternative.





